Why Story?

Story Consultancy is an Istanbul-based product consultancy firm that specializes in developing product collections for retail brands. With a worldwide network of agents and sources, the firm is led by Firat Varisli, a seasoned buyer for major retail firms in Turkey and the Middle East (Yargıcı, Mavi Jeans, DeFacto, etc.).

Story specializes in pinpointing product lines for retail companies and bringing together the right selection of products to expand collections and ultimately, their profit. With a keen design sensibility and a solid knowledge of worldwide trends, Story follows the market to pinpoint the right products to build your brand into an empire.


Accessories Buying

With a global network of agents and buying sources, Story brings together accessories collections for global brands.

Collection Creation

Creation of collections for your brand using a keen design sensibility with a knowledge of global trends and profitability.

Branding & Design

Partnerships with well-known designers to position and brand your accessories as a complete entity. Services include brand positioning, packaging and identity design.